Wear your story. Roar your brand!

Embroidered & Printed Apparel
Branded Promotional Products

Welcome to Lion Crest Logos

Serving El Paso, Las Cruces and beyond, we specialize in turning your ideas into wearable works of art.

Whether you’re a business looking to boost your brand, an organization aiming to build unity, or a family celebrating special moments, we’ve got your back – and your front, too!


What sets us apart? It’s that perfect blend of quality, creativity, and a touch of our special Lion Crest magic. From custom embroidered and printed apparel to a wide array of promotional products, we’re here to make your vision a reality.

Why choose Lion Crest Logos
for your embroidered or printed apparel and promotional products?

Uncompromising Quality

Our commitment to excellence ensures that every stitch, print, and product meets the highest standards. We believe in creating not just merchandise, but lasting impressions.

Endless Possibilities

Your imagination is the only limit. Choose from our extensive range of apparel styles, colors, and promotional products. Whether you have a specific design in mind or need a little creative input, we’re here to guide you every step of the way.

Tailored Solutions for Every Need

We understand that businesses, organizations, booster clubs, and individuals all have unique requirements. That’s why we offer personalized solutions that cater to your specific goals and preferences.

Local Touch, Global Quality

Proudly serving the El Paso and Las Cruces area, Lion Crest Logos combines the warmth of local service with the exceptional quality that stands out on a global stage.

Custom Apparel

Promotional Products

Browse Our Catalog

Here’s How It Works…

Talk With Us

Give us a call or come visit us in our El Paso showroom and let’s start the conversation. Share your ideas, discuss your needs, and our experienced team will guide you through the possibilities.

Let The Process Begin

Our talented designers will work closely with you to bring your vision to life. Whether you have a design ready or need assistance in creating one, we’re here to make it happen.

Start The Presses

Once your design is finalized, our state-of-the-art facilities kick into high gear. Rest assured that we’re not happy until you are, and we produce everything with precision and care.

Leave It All To Us

Sit back and relax…your customized treasures are on the way! Prompt service and timely delivery is our promise, because we know your time is valuable. On a deadline? Just let us know. We’re experts at special orders.



How Can We Help You?

Ready to elevate your brand, unite your team, or commemorate a special occasion? Call us or come visit us in our El Paso showroom, and let’s start your journey of creativity and quality.

Whether it’s embroidered polos for your staff, custom t-shirts for an event, or unique promotional products to make a lasting impression, we’ve got the expertise and passion to make it happen.

Join the pride – choose Lion Crest Logos for all your custom apparel and promotional product needs in the El Paso and Las Cruces area and beyond. Your vision, our expertise – a perfect match!

Eric Robinson
Eric Robinson
Excellent service. Very fast and very accurate. Owner is a pleasant person to work with and very knowledgeable.
Agustin Villasenor
Agustin Villasenor
I loved the service I received. I came in with a plain Army cap hoping to see if it can be more personalized. I was not disappointed at all. I was told it was going to take two weeks, but it was done within two days. The owner is a sweet lady who kept me updated. If you want quality embroidery done, please come here. She will not disappoint. God bless.
I recommend Lion Crest Logos , they were thorough and very pleasant …. I needed a shirt made same day and they made design and print within 2 hours , ( usually I have to wait 5 business days and go back and forth with waiting for response to get design approved ) the shirt came out perfect , I am definitely pleased and going to them for all my future design projects !!!! Thank you Lion Crest Logos …Jennifer 🙏✝️
andrea beltran
andrea beltran
This was my first time visiting Lion Crest and it was a great experience. I needed a sweatshirt done for a Christmas present very last minute. Jennifer was so helpful and was able to have my sweatshirt ready in less than 24 hours. Will definitely be going back for all my embroidery/printing needs!!!
Ronald Huerta
Ronald Huerta
This is my go to place for my embroidery needs. I will continue to explore new projects and ideas with Jennifer. Quick turnaround and great price! Thank You for the great service.
Sophie Carameros
Sophie Carameros
Lion Crest Logos has become our go-to for gifts and personal monogrammed and embroidered items. It has been a thrill to have so many beautiful things made by Jennifer. She is quick, wonderful to work with and always does a perfect job! I never select the embroidery option when buying baby clothes online anymore because I know we can support a local business and have endless customization options that large retailers don’t offer. We love Lion Crest Logos!
Jessica Hoffman
Jessica Hoffman
If you are looking to have clothing customized with printing, Lion Crest Logos is the place to look! Jennifer has been absolutely amazing to work with since the first call to begin the process, to having the shirts ready for my student organization. She is sure to produce quality work, and explains several options that will best fit your needs. You will not be disappointed if you are looking for someone who will meet deadlines and produce great work! I will continue going back to Lion Crest Logos, and you should too!
Michelle Long
Michelle Long
Jennifer's attention to detail is second to none!! I needed a bunch of shirts embroidered for school for my son. She wasn't able to find the exact font so she had to painstakingly duplicate it by hand! Other places won't even accept this kind of job because they can't be bothered. Excellent work and we will definitely be going back every year.
Victoria Valencia
Victoria Valencia
Fantastic! She does outstanding work. We have hired her for at least 5 custom jobs and she always does amazing. I would highly recommend her!
Cynnthia Wray
Cynnthia Wray
The owner, Jennifer, is great! Wonderful customer service with exceptional work, and fair pricing! I wanted something special and personalized for my niece..it came together perfectly! I will continue to return to her.